About
Vladimir Mrazik
Founder of VM | European Market Entry. Eight years of B2B marketing in factory automation, scientific instrumentation, and quality control and R&D instrumentation, covering both marketing strategy and full execution across online and offline channels.
Why Chinese manufacturers
In 2025, Vladimir Mrazik spent a month in China, working and travelling through Shanghai, Beijing, Xi’an, Nanjing and Hong Kong.
He saw strong manufacturing, advanced technology and companies with products that can compete internationally.
He also saw a common challenge: Chinese and European markets work differently. European buyers often need different evidence, communication and support before they choose a new supplier.
VM | European Market Entry helps Chinese manufacturers adapt their products and marketing to the European market and build a stronger path to European customers.
Professional record
2024 to 2025 · Tescan, Czech Republic
Global Marketing Communications Manager
Global marketing for scanning electron microscopes, focused ion beam systems and micro-CT instruments, with sales cycles of 12 to 36 months. I wrote the 2025 global marketing plan, presented it to the Chief Marketing Officer, Chief Revenue Officer and General Manager, and led its execution. I coordinated four specialists, three regional marketing managers and three agencies, and was responsible for the marketing budget and the launch calendar.
In one year this delivered:
- 3 product launches and 3 feature launches
- 12 webinars
- 90 email campaigns
- 110 LinkedIn posts
- 90 keywords in Google Ads
2017 to 2023 · KEYENCE, Belgium
Marketing Specialist
Marketing for sensors, vision systems and measurement instruments across 11 European markets in 12 languages, with sales cycles of 3 to 18 months. My buyers were engineers and managers in the automotive, semiconductor, food and pharmaceutical industries. I planned and ran trade fairs, conferences, direct mail, email marketing and paid search, led event teams of up to 15 people, coordinated six agencies and trained six new colleagues.
Results included:
- 148% of the sales target for a new product line, launched from zero contacts
- 88 trade shows and conferences, producing 10,000+ leads
- 380% ROI across 9 direct-mail campaigns in 8 countries
- 22% more marketing-qualified leads from a new email format
- 20% year-on-year growth in leads and sales across the product portfolio
Education
Bachelor of Business Management, Finance, Marketing and Econometrics. University of Economics in Bratislava, 2011 to 2014.
Languages
English, working language. Slovak and Czech, native. German, basic.
Current focus
VM | European Market Entry provides European marketing strategy and execution for Chinese manufacturers of industrial, analytical and scientific instruments. Services cover exhibition management, European product launch, demand generation, direct mail, European marketing leadership and market entry planning.
Based in Prague, Czech Republic.
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